I’m generally not one to openly complain about the state of the Photography industry (unless you catch me on a particularly bad day). Let’s face it, the barriers to entry into the photography “profession” are low. The number of “professional” photographers in the market is growing exponentially – the likes of which has never been seen before. Has it impacted my business – YES. Do I agree that the general public’s perception of quality imagery is being diminished by new photographers that do not understand composition, lighting, posing, client interaction, post production – YES. Do I think there is a lack of education about what true photographic art is worth – YES. But I also understand that aspiring photographers have to start somewhere – we all did.
I’d be lying through my teeth if I said that I had all the answers and charged “industry appropriate” prices when I first started. But I think the key is the overwhelming need to EDUCATE aspiring photographers as to the true costs of doing business (and how to LEGALLY run their business) and the many non-monetary costs of undercharging – or charging for services before having the skills to accept paying clients.
I ran across this infographic on PetaPixel.com this morning and I think it appropriately sums up the issue. Would love to hear your comments on this as well.